Having a website has become an essential part of any successful business strategy. Most people acknowledge this fact but many do not appreciate the importance of creating an attractive website.
It can seem like a great idea to grab a pre-existing design, add your logo, and get started. It’s certainly the fastest route. But, once you appreciate why attractive website design is so important, you’ll realize it’s worth taking the time to create something special.
Although an attractive website will cost more to create, it will improve the look of your business and ultimately your bottom line.
Check out these 5 reasons why attractive website design is so important.
1. First Impressions Count
Despite what people may believe, or how much someone declares it’s what’s inside that counts. The crux of the matter is that the first impression of someone or something makes a difference.
A Harvard study shows that it only takes 7 seconds to make a first impression. That means you have 7 seconds to impress a site visitor and persuade them that they want to stay on your site and find out more about you and your business.
The good news is that customers will spend an average of 15 seconds on a website, that means you have time to make a good impression and more.
An attractive, well-laid-out site will create a good first impression. It shows a business that is ready to deliver on its promises and inspires confidence instantly.
In fact, attractiveness goes beyond a good layout. You also need to have a modern design and that needs to be reviewed and refreshed regularly to ensure this is the case. An outdated site will suggest your business is not in touch with the latest developments and research, persuading potential customers to go elsewhere.
2. Boosting SEO Potential
There are many ways to get customers to your site. Pay Per Click is a common tool in the battle to locate customers, you can click here to get started with paying for traffic.
It should be noted that most successful businesses use some form of paid advertisement to ensure they remain at the top of the search results.
But, SEO still has a place. That means creating good content that informs customers, connects to authority sites, and links to your site. Getting the right result with SEO content also relies on the quality and attractiveness of your website.
The better laid out your site is the easier it will be for the search engine robots to crawl through the pages. The easier it is for the bots the better your page will rank in the search results.
Of course, you’ll have to create good content as well!
It’s important to note that getting the website design right will help to boost your visibility to customers. But, this is not all about content, there are critical design elements that must be considered when you create the site. Specifically, you need to ensure the code is SEO friendly.
If you’ve any concerns about how to do this it’s best to get expert help with your webpage. Getting this part right can make a fundamental difference in the number of visitors you get.
3. Helps To Build Trust
The internet has become huge but, as with most things in life, the bigger something gets, the more potential there is for shady deals.
With a myriad of opportunities for the dedicated fraudster, people have become wary of websites they have never visited before. This is a good thing.
It does mean that a hastily put together, the unattractive website will appear shady. People will naturally distrust it, giving you the issue of how to convince them to buy from you.
It won’t matter how many visitors you have, people will struggle to see you as a serious or professional business, they are likely to go elsewhere.
However, if you have a professional site then you’ll find that people instinctively trust you. That encourages them to return to your site, make purchases, and even become repeat customers. Trust is an essential part of this equation and it starts with an attractive website.
4. Creates Consistency
If you have multiple brands and websites you need to have a consistent approach to all of them. This is easiest when you have an attractive and well-laid out website. It helps customers feel confident in what they are getting.
But, you don’t need multiple sites or businesses for this to be relevant. You already have a physical presence and are likely to engage in some traditional advertising alongside your web-based activities. Ensuring all these items have the same font and style means you’ll create consistency across your advertising and your brand.
If you don’t have consistency across your sites then visitors are likely to move onto a site that does.
5. Makes It Easy To Purchase To Purchase From You
An attractive website isn’t just going to inspire confidence and trust in your visitors. It will also make it easy for them to purchase goods or services from you.
That’s because you’ll have thought about the layout and how to navigate your site. The simpler it is to go from curiosity to purchasing, the more conversions you’ll get.
By creating and sticking to one format for your site you’ll have the freedom to tweak it and improve performance without changing how people order from you. Keeping this simple and consistent is essential if you wish to build a solid customer base and a successful business.
That’s the bottom line. An attractive website is designed to show the world you’re a serious and professional business. But, at the same time, it also keeps things simple, allowing your visitor to become a customer.
All you have to do then is ensure they get the product they want and, with great customer service, you’ll build loyalty for life. It is advisable to get professional help to create your website, ensuring you have the very best site available.