Digital marketing is the most important thing for the success of your business, and this will remain true in the upcoming 2021. But, direct advertising is not the only thing companies do in order to gain the recognition they need. Sometimes there are slightly more “hidden” things that contribute to the growth and scalability of your brand. One of those things is SEO, also known as Search Engine Optimization.
Of course, SEO alone is not enough to grow your brand, but when you use it correctly, it can be a very powerful tool. In today’s article we’ll talk about improving your company’s results in 2021 by implementing these six efficient methods, so let’s jump straight into the content and take a look at what you need to know for the upcoming year.
1. Planning ahead for the entire year – Define goals and objectives
Although digital strategies are something that seems simple at first sight, there are complicated things that can bring out unexpected problems when not planned out properly. We’re talking about hidden costs and other similar factors. In short, we’re advising you to define your goals and objectives before the year starts, or if you’re unable to do that, do it as early in Q1 as possible. Then simply follow the plan, making small adjustments if needed.
Define which areas you want to improve in, what type of audience you’ll target with your new campaigns, how much you’re trying to increase your monthly income etc… You shouldn’t by any means disregard planning as a viable strategy.
2. Improve your online presence – Global and Local SEO
Search Engine Optimization is of huge importance if you own a business that’s facing a lot of competition. Whether you need Global or Local SEO depends on what you’re working with. If you are shipping products globally and you own an online store, Global SEO is superior for your case. If you own a barbershop and you want all customers to get your store as a suggestion when they search for “haircuts” on Google, Local SEO is what you need.
Being an SEO expert is by no means easy, but thankfully we have tons of companies offering their service to startups and even huge corporations. Everyone benefits from ranking higher on the search engine. For more information, you can always visit the website of a reputable company and get your quote. This will help you plan out the costs because you’ll have a clear picture of the price. SEO Shark is an SEO-Service-Providing-Company operating in Sydney, so that can be of help if you happen to live in Australia.
3. Prepare your budget and plan your expenses beforehand
Nothing too complicated to say about this since you’re probably aware of the importance when it comes to budget planning and knowing your potential expenses. If you are a larger business then you probably have a person whose role is to take care of all this. But, this is important for those who operate their one-man businesses, such as running an e-commerce store which is by the way pretty hot in 2020, and it will continue to be a top-earning job in 2021. Try to make a rough list of costs and expenses for the upcoming year and make any adjustments if needed. Define how much money you’ll re-invest, how much you need for personal expenses, advertising campaigns, outsourcing IT services, etc…
4. Try a more unique strategy, something different than last year’s
Every successful brand has tons of marketing agents behind it, and every marketing agency has a different approach. There’s no “the best way of advertising” because things constantly change and trends don’t last for too long. Even if you had a successful last year it doesn’t mean you shouldn’t change things up in the next one. As you can see, 2020 was huge in terms of Social Media, and the global pandemic probably helped with all that, but the final result still doesn’t change.
Social Media is currently the best place to be if you are looking for followers, customers, and exposure. However, platforms change. TikTok was hot in 2020 but in 2021 we’ll have other platforms. Zoom came out of nowhere and quickly put Skype and Microsoft teams out of the game. What we’re trying to say is that we don’t know what 2021 will bring. Adapt to the new opportunities and find the most efficient ways to reach the masses.
5. Show presence on social media platforms – Facebook and Instagram
Facebook and Instagram accounts are a must if you are serious about growing your business. Hire someone to manage them for you or do it on your own. It doesn’t take much time but it yields “insane” results if you do it right. Focus on organic growth however because AI’s are becoming smarter by the day and they can easily issue out a “shadowban” if they notice you’re artificially growing your followers.
6. Deliver original and quality content for organic website growth
No matter what type of business you own, you can always entertain your customers with articles, photos, videos, animations, or infographics related to your work. When you’re putting out quality content, you will attract real followers on social media profiles and your website, and that’s crucial for growth. Bots and artificial followers are not going to help you in the long-run.
Without a proper digital strategy, the growth of your business can stagnate. For every minute you spend without an organized and well-executed campaign, your competition is putting in the effort and ranking higher up on the charts. If you’re looking to reach new heights and improve your yearly income in 2021, feel free to implement all of these six methods in your career.
In case you’re not sure how to do all this on your own, hiring a marketing consultant on your team or outsourcing a professional marketing agent is advisable. When it comes to SEO, since that’s what most people are focusing on the most, we suggest working together with a reputable company.