How 360 Photography Will Change Car Advertising


This year, 2024 is probably the best time to create a business that is based online. These days, there really is no need to build a traditional office or a brick-and-mortar shop. Everything can be done through the Internet and most customers even prefer online shopping over anything else. However, the problem with online shopping is the fact that you cannot deliver the same experience as in real life. This is especially true for the automotive industry. Fortunately, with 260 photography, it is much easier to provide good visuals for your car advertising.

I understand that for a lot of people it might be difficult to figure out exactly how 360 photography could be beneficial to car advertising which is why I wanted to make this article and explain the main benefits.

With these benefits and reasons in mind, you will be able to understand why your customers will prefer an advertisement with a 360 photo compared to one that does not provide such a feature.

Stand out from the competition


One of the worst things about running an online business is the competition. Try to look for businesses in your niche and you will probably get thousands of results on Google. All of these websites are your competitors and they have already established their reputation and presence.

As the owner of a business, it is your job to increase your business’s reputation and to be as competitive as possible.

One of the ways you can stand out from the competition is by utilizing 360 photography for your car advertisements.

This is one of those features that will be highly appreciated by all of your customers. It is a feature that you won’t regularly see on other websites. So, the sooner you start, the better for your company.

Easy to use


If you are worried that this could make your website a little bit more complicated for your customers, do not. If you properly set up your website for 360 photography, it is very simple to use.

These photos can be seen on all kinds of devices. It does not matter whether it is a full PC, a laptop, tablet, or a smartphone. The customer just needs to drag their finger across the screen and they will get a 360° angle around the car.

Of course, they can also easily zoom in and zoom out, providing an even better experience.

If you are still worried about the accessibility and ease of use, you can always add buttons and tips that can guide your customers.

Quicker car sales


By being very competitive and offering features that can be found anywhere else on the market, the advertised cars will be sold much quicker than usual. It makes perfect sense.

If a customer wants to inspect the entire car from every side in detail, they can only do that with a 360 photograph. Without that kind of feature, they will either need to see the vehicle in person or they will have to trust the salesman.

Since they can do an entire 360-degree inspection of the car from the comfort of their home that is going to lead to more and faster sales as suggested by

Also, the benefit of 360 photos is not just for businesses. If you want to sell your vehicle privately, you can either hire services to take the photo for you, you can buy a dedicated 360 camera or you can just download an application that provides such a feature.

With the help of the application or the dedicated camera, you can advertise your car for sale in a very unique way. This will surely attract a lot more attention than any traditional and boring images.

Can be shared on social media


It is no secret that the best type of marketing these days goes through social media. Mostly because it is either free or very affordable, you can easily reach thousands of people and it also allows you to have a much better engagement with your customers.

How is this related to 360 photography? Well, fortunately, social media platforms such as Facebook have already implemented features that allow the upload of 360° photos or videos. So, if you want to extend your car advertisement to Facebook, you can do it.

People will certainly be more interested in an advertisement that has such a cool feature instead of any other regular ad with basic images.

Easy to set up


Previously, I talked about how important it is to make this kind of feature easy to use for your customers. Fortunately, you do not have to do a lot to make it easy to use. It already is.

What is even better is the fact that it is simple to set it up on your website even if you do not have any experience in this area. If your website is on WordPress, even better. There are tons of plug-ins or crafted templates that can be implemented to your website that will allow you to add 360° images.

Virtual or augmented reality is the future


The fact is that this is just the beginning of the technology for virtual or augmented reality. This is just a start and it will keep progressing and be develop into something much more affordable and accessible to everyone.

This is important because the implementation of 360° photography is basically a virtual tour. A lot of these online advertisements already allow people to use virtual reality devices to get an even more immersive experience.

Imagine how useful this could be to customers that want to inspect a certain vehicle. With a VR headset, they could inspect an entire vehicle from both the outside and the inside in detail. This will allow the customers to make the decision from their own homes. Everyone will start buying cars remotely.

I think it is quite apparent that 360 photography has a huge impact on car advertising today and that it will definitely progress into something better and more efficient in the future.