Blogger outreach is an essential aspect of content marketing that will bring your brand exposure and quality backlinks for search engine optimization (SEO). However, it is a tedious and time-consuming process that will face you with a ton of rejections.
Experts like Neil Patel and Brian Dean use it to build their authority, expand their online outreach, and gain thought-leader status by distributing content through various channels.
Blogger Outreach also energizes your link-building efforts as it is a sure-fire way to obtain links from authoritative sources. Note that in modern SEO, link-building is the key to discovery and indexing in search engines. It helps determine the relevance of a niche or any website in the industry.
Most importantly, Blogger Outreach professionals Degions, will help you gain the credibility of the linking site. According to the survey, 77% of internet users bought the blog and 8% of consumers in the US after reading a recommendation on a blog.
4 Essential Tips for Blogger Outreach Campaign:
- Blogging is not a hobby, it is a business
- Nobody works for free
- Make pitches personal
- Establish regular lines of communication
Blogging is not a hobby, it is a business
This scenario may seem absurd, but conference bloggers repeatedly told stories of how they faced comments, “Well, but you do it just for fun anyway, don’t you?”
Newsflash to marketers: Many days have passed since blogs were simply diaries of friends and family. Bloggers are nowadays well-known on a busy schedule and crowded with thousands (if not millions) of followers. If you are unaware of this then you need to verify reality.
Nobody works for free
If you are considering offering to help a blogger for free (or in exchange for some free samples, for that matter), here’s the reason for changing your attitude: No one works for free. This is not “just a blog post” – it takes years of skill and many hours of hard work to create an amazing blog post.
Make pitches personal
Any established blogger will be able to find the Pitch Template a mile away, and if they suspect that they may be the ones who are reaching out to you, they are less likely to respond to your message. Take the time to personalize each pitch as much as possible. Show site owners that you are a regular reader of their blogs. Mention something in your article that you particularly liked or that you were hitting on your social media channels. This will show the blogger that you are serious about working with them and are striving to make it a reality.
Establish regular lines of communication
Relationships with a blogger shouldn’t just end when they’ve posted your blog – in fact, it does everything to keep the relationship going. Share it on social media and send your bloggers a thank you email when your post goes live and add them to your mailing list so they can keep up-to-date with your own site. In the future if Blogger is looking for a partner for a project, if you can maintain a good working relationship, your name will be high on their list. It offers a growing profile and ongoing opportunity for a larger online presence.
If you manage to earn a link from a blog that people trust, they have a good chance of trusting your content as well. It is impossible to measure any effort unless you have a list of goals and are extremely difficult to accomplish. When it comes to Blogger Outreach, it usually increases your reputation, generates more leads and increases sales. But if you want to set goals effectively, you need to specify them. For example, your goal is to drive more traffic to your product or landing page.
To do this, you can reach out to influential influencers and ask them to share your content through social media. But if you want to reach a Google search results page, you should ask for a link from one of their posts – something relevant to the content you’re trying to promote. On the other hand, asking for posts will help you gain more traffic, rank higher in search engines, and gain some confidence in the online community. But you need to invest more in content development for it. This step is to learn the difference between a share, link, or a post. But this will help you focus on promoting your entire Blogger promotion. Ideally, you should try to acquire your shares, links to get the most out of your Blogger Outreach.
Now that you have identified your key influencers, the next step is to reach out to them in a personal and friendly way. Unfortunately, a lot of marketers fail to do this by using mass-produced, pre-made templates. Take note that key influencers deserve something more than generic-looking emails. Besides, they probably receive a dozen requests every day. The last thing you need is your email address in their spam list. If you want to be taken seriously by influencers, you need an email outreach strategy that centers on relationship-building. You need to approach them as a friend – someone who wants to form a close and mutually-beneficial working relationship.