Online job postings can provide you with a lot of advantages in terms of finding the right person for the job. For one, it’s a cost-effective way to reach the greatest number of applicants. You get a wide selection of candidates, and you’re guaranteed to source talent from various platforms.
However, this advantage can backfire if no one clicks on your ad. Since most companies use the same recruitment tactic, you’ll have to be a bit craftier to make sure your online job posting doesn’t get lost in the sea of listings in the marketplace. You’ll need to boost your ad and ensure it generates applicant interest so they’ll hit apply rather than jump ahead to the next listing.
Boosting your company’s online job posts requires you to flex some creative muscles to get your job posting noticed. Aside from this, you’ll need to highlight your company’s strengths and harness the power of social media to increase traffic to your job ad and eventually provide you with top talent.
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Job Posting Boosters
A successful boost requires a creative write-up, effective listings, and social media and software aid. Specifically, you should consider the following methods to boost your online job postings:
1. Keep Track Of Applications
For starters, you’ll need an Applicant Tracking System to help manage submissions, such as one offered by HigherMe. This software helps streamline the recruitment process so you and the rest of the hiring team can focus on screening applications and interviewing qualified candidates.
Check the following benefits of tracking applications using an applicant tracking system:
- Convenient: Spend half the usual time hiring with an applicant tracking system. Review qualifications, resume, and shift availability using your phone or computer anytime and anywhere.
- Accessible: Screen candidates and schedule interviews using one dashboard, making the hiring process seamless and more straightforward.
- Increase Application Completion: Using an applicant tracking system is highly beneficial because of sending automated reminders to applicants by email and text, increasing application completion, and reducing interview no-shows.
- Manage Every Hiring Phase: With an applicant tracking system, you can build user accounts for your employees or set authorized users who can access a candidate’s application. In this way, you can save on the hiring budget and ensure accurate reporting. Also, it gives you an idea of which job boards get you the best applicants.
2. Use Proper Job Titles
To enhance your job posting, you’ll need to think like an applicant. Since most job applicants tend to search for jobs using job titles first, you can leverage them to your advantage.
Use traditional job titles like accountant, bartender, or call center manager rather than creative yet vague job titles. While ‘Number Ninja,’ ‘Chief Beverage Officer,’ or ‘Chatting Chief’ sounds cool, knowing what applicants search for can drive more traffic to your post.
3. Create A Story
It’s time to flex that writing muscle and get creative. Use headings and bold font to make your ad more readable. Then, create a story around your posting. Give them a glimpse of what it’s like to work with your company.
Suppose your link building company is looking for a recruitment officer. You can say, ‘As a recruitment officer, you’ll help the HR manager grow our roster of top-notch writers.’ Provide a context for your post so applicants better understand what you need.
4. Make Candidate-Centric Job Ads
You’ll also need to use the right words to refer to your potential employee. Make it more personable by referring to them as a prospect rather than some faceless aspirant. Use the pronoun ‘you and tell candidates what is expected of them.
Add in employee benefits and salary details so they know how much you’re paying and if it’s compatible with their financial considerations. You can also include specific skills and other requirements for the job.
5. Implement SEO Strategies
Aside from using proper titles and a supportive job ad, you can also boost your job post by including keywords in the job description. Include search phrases commonly used by job seekers. Adding your company’s website is one of the ways you can optimize your company’s online presence and your job posting at the same time.
6. Add Visuals
Adding visuals is also another way to engage job seekers. You can include short video clips that feature your company’s profile or a mini-tour of what it’s like to work for your organization. You can even feature your employees to spark their desire to join your company.
7. Target Niche Boards
Niche boards are also a great way to get the right audience for your posting. These channels are the best locations to source top candidates among millennials and Gen Xers. People belonging to these generations prefer job boards to get easy updates regarding what’s trending in the job search world. Don’t be afraid to use more unconventional platforms to find talent; they’ll help you connect with eager and competitive candidates.
8. Utilize Social Media
Harness the power of social media to reach a wider audience for your job post. You can inform your loyal followers about job openings. While you’re at it, make your post shareable so they can forward it to someone they think is interested.
Apart from ensuring that your post is shareable, you can also choose to post at different times or on different days so you can reach more job seekers. Use Facebook or LinkedIn groups and tap into Twitter and Instagram. This way, you’ll be able to broaden your reach and attract more candidates.
Giving your job posting a boost can surely help your company obtain the best talent. By creating an engaging post that details your company culture and expectations, applicants can quickly gauge what it’s like to work for you. Using keywords, social media, and niche boards can help you locate professionals. Of course, using an applicant tracking system can transform your hiring and recruitment process. If you follow these tips, you can expect that you’ll have your inbox filled with potential candidates in no time.