Many of us still remember the times when music production differed significantly from today’s modern times. Music used to be made, mixed and distributed in a much different way. Something like that would be completely unknown and foreign to millennial kids.
Not to say – primitive as well. Today, you can easily record, mix and share music using leading-edge technology. We are currently at the zenith of technology in the music industry. Therefore, new technology will be a key factor in how we consume and share music, but also how we profit from it.
Music Production History
The first major boom in the modern music industry was experienced during World War I and II. By that time, radios have entered homes and become a dominant source of entertainment.
The first radio commercial was already broadcasted by 1923. After World War II, music has become extremely popular on radio stations. It started to sell the advertising space on radio stations. That was the way music was responsible for making an industry where radio stations could be paid with advertising money. In the 1960s and 1970s brought some new changes. By that time FM radio was in its full rise. Record players were regular items in every household for quite some time. But, record sales made a new revenue source for artists and producers. By this time, songs and tracks were mixed in special studios during the live performance. Many music studios stand out from the competition making major record labels. Many of them become dominant within the industry.
The Relationship Between Artists And Producers
Record labels supported many talented artists, hoping that some of them would become lucrative music stars. Music started to become machinery. Record studios started producing and advertising record albums. They pushed their artists onto radio and TV to play their songs. They even planned live concerts or performances for their artists. The connection between the performers and the producers has become a kind of addiction. But, this relationship was made out of necessity. Technical work required a lot of money for investment. Mixing songs that would be commercially-viable was difficult, and not to mention the cost of records producing. Overall, it wasn’t the perfect system, but it was the only one available for decades.
Nowadays, expensive recording studios and hours to get the perfect recording are belonging to the past. Today, you don’t even have to go to the music shop to buy a record. You can simply download it. According to Isaimini, millions of downloads are made on a daily basis. You can listen to the latest tracks and download them to your computer. As for making the music… Technology has become small enough in size. All you need is the hardware, and the software can be carried with you. It’s almost like a mobile studio. You can do almost anything – from acoustic guitars to MIDI controllers. How is that possible? This happens due to the transition from live mixing to a multitrack recording. By using this technology, you can record multiple tracks. You can make them at separate times and combine and mix them later. That also means you can record separate instruments. You can record them to individual tracks. Afterwards, the recordings can be united to create a full song. The advantages of multitracking are numerous. It can edit the minor details of a track, long after it’s been played. Besides, it has become much easier to use. And much less expensive. Today, you can purchase music editing software or digital audio workstations (DAWs) for less than $100. This technology can be easily mastered and learned within the week. This technology is also more long-lasting. It can be far more durable compared to a traditional sound table.
Today, we have an absolute multitude of gadgetry available to modern musicians. We can use almost anything from DAWs to synthesizers. We can rely on social media as well as music streaming services. These technologies availability finally took music out of the hands of record labels. It has put music where it belongs. To the hands of the musicians. But now, there is a new challenge in front of them – how to make a profit? Today, thanks to new technology it is much easier for musicians to make and produce their music. But, it can also help them to promote themselves and make money. Nowadays, musicians don’t have to compete with other artists for shelf space in a store. They don’t need to worry about producers or distributors.
Record sales have become less viable, but artists can make money by streaming their music, earning royalties and signing licenses. By eliminating the record label, artists are more able to communicate directly with their audience. Now, they are responsible for the business side of their music performance. Self-promotion is more important than ever. Therefore, social media and online ads can be powerful tools for people within the entertainment area.