Search Engine Optimization is one of the key things when it comes to having a successful website nowadays. SEO is a combination of useful methods which are used to increase the traffic on your online site, hopefully increasing revenue and improving your business as well.
In a world where almost everyone owns a website, you indeed have tons of competition, so unless your SEO is on point, chances are that someone else with a better understanding of it will “run you over” or push you outside of the game.
Luckily, we’re here to provide you with some free and useful advice, so without any further ado, let’s take a look at what you need to know.
What is negative SEO?
A lot of people think that SEO is good no matter in what kind of a form you provide it, but that’s not entirely true. Just like everything else, SEO has its limits as well before it starts being labeled as “Negative”, and that’s something that you want to avoid as much as you possibly can. Not only that you’re not getting any benefits from Negative SEO, but you’re also harming your website as well.
If the search engine realizes that you’re using these “black-hat” methods, your content will be slowly pushed away to the side while other legitimate pages take over your place. With this being said, you probably already got a taste of how bad this is for you, so let’s take a look at some of the ways that you can prevent this from happening.
How to recognize it?
According to Content SME, this can be recognized via many different methods, but the most popular one is to constantly monitor your traffic and look for any sudden decreases. If you notice that your popularity suddenly drops by a lot, it means that you’ve either done something wrong or you’re a target of negative SEO.
What are some popular negative SEO methods?
For example, if you have some quality backlinks that are performing well on your website, a competitor will probably want you to remove those so that their website starts performing better than yours. They will try to do everything like tricking the owners of those websites to request removal of that link. Most of the times these requests will be fake and made to look just like real ones, but you will be able to recognize them if you pay enough attention. However, if you start getting requests to remove links from reputable sites, that’s a pretty large red-flag, and you might be the target of negative SEO.
Using duplicate content is another thing that the search engine dislikes, and if you do this, your website ranking will drop drastically. When Google sees that you are trying to use duplicate content to increase traffic, well, let’s just say that you’re getting blacklisted. Sometimes other people will try to copy your content and paste it on many different websites on the internet, simply because they want to harm your website. If you notice something like this happening, you should immediately contact the webmaster and tell them to take down your article or whatever it is that they’re copying. This one is called content scraping.
Running a website is considered to be a business, so if you remain vigilant and take action against those who are trying to take you down, you will most likely succeed and increase your traffic. Make sure that when filing such requests you are providing all the detailed information about the situation you’re facing. Google will always be glad to help you with things of these nature since their goal is also to keep everything clear, transparent and fair.